Culture change and cat-herding

There’s always a difficult process when one group of people feels passionately that something needs to change, and another group of people feel that the status quo is just fine, usually (but not always) because they are not affected by the thing that the first group feels is in need of change.

What tactics should we adopt to try to bring about the change? An open letter? A declaration? A community statement? A petition? Or a pledge to boycott?

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